Mass Mailers
Review and (API) Integration Guide

All Campaign results, All the time, at 0 extra cost. Forever

Regardless:

  • The campaign size
  • Level of detail
  • How many mailing tools you use
  • How many need it

Keep all Campaign results central and accessible to anyone in your organisation. Without extra licensing or upgraded subscription fee's.

Highlights

  • Review of several Free mass mailing services (MailOctopus, MailChimp, Kit)
  • Integration overview MailOctopus, Postgresql, Salesforce
  • Integration tutorial, and code.
    Everything with free, Open Source tools / software.

If you run outbound email campaigns, chances are you're using one or more mass mailing tool(s) to send your newsletter, offer or advert to prospects or existing clients.
Typically these subscription based solutions charge based on how many contacts you like to store.
Aside from the cost of large cold outreach campaigns, it's likely you asked yourself somethings like: " How do I. . .

  • Share campaign results in your organisation ?
  • Keep track of results and analytics in the long run ?
  • Centralize and proces data from different analytics sources in tool X ?
  • What if I use multiple mailing tools ?

More importantly: How much extra is all that going to cost for just a couple awareness campaigns ?
And where will you store results in case you decide to migrate to another provider ?

We present you with a solution you can implement, and that solves all of the above and costs nothing extra to boot !
In case you do like some help, we'll be happy to implement it for you.

Review of several (free) Mass mailing tools.

Summary

We signed up for the free packages of

  • MailOctopus
  • MailChimp
  • Kit
  • MailerLite
  • MailJet
  • Cleverreach

What we noticed was a broad range of quality and service
Not surprising some of these services (spoiler: bottom 3) while offering a 'free' package in fact didn't work at all in 'free' mode.

After highlighting some of the worst customer service experiences bar none. We'll have a look at the platforms that worked. And look into some pros & cons. While also discussing how easy it will be to integrate these services with your campaign back-end.

If you can't get the right analytics at the right place you're going to have a hard time.

Read

Let's get started !

Summary

Before we start building, we'll have a look at:

  • Integration requirements
  • Application Architecture
  • Databases
  • Integration technical overview
    • MailOctopus
    • Postgresql
    • Salesforce Lead gen

Followed by a brief summary of the design choices.

Read

Off to the races.

Summary

Open up your editor and let's get going

Time to build the main parts of the implementation.
We'll provide a tutorial style example application. That will enable us to:

  • Utilize a proper Postgresql storage solution that can handle all your leads, and campaign data, and then some
  • Create a NodeJS web-app that will serve as the UI and middleware (ESB)
  • Add API integrations for MailOctopus to handle contact loading, processing Campaign results
  • Add API Integrations for Salesforce Lead creation

Read